Views: 222 Author: Tomorrow Publish Time: 02-01-2026 Origin: Site
Content Menu
● Why Choosing the Right Wholesale Washing Powder Supplier Matters
● Key Criteria to Evaluate Wholesale Washing Powder Suppliers
>> 1. Product Portfolio and Technologies
>> 2. OEM/ODM and Private Label Capabilities
>> 3. Certifications, Compliance, and Quality Assurance
>> 4. Production Capacity and Lead Times
>> 5. Export Experience and Logistics
● Top 6 Wholesale Washing Powder Suppliers in the World (2026 Update)
>> 1. Dongguan UFine Daily Chemical Co., Ltd. – Chinese OEM Expert for Global Private Label Brands
>> 2. Sunshine Industrial Corporation – OEM/ODM Specialist for Emerging Markets
>> 3. Henkel AG & Co. KGaA – Premium Brand Power and Sustainability Focus
>> 4. Unilever – Mass-Market Coverage With Global Reach
>> 5. Procter & Gamble – Global Benchmark in Detergent Innovation
>> 6. Nirma Limited – Affordable Bulk Washing Powder for Price-Sensitive Markets
● Updated Overview Table: Leading Wholesale Washing Powder Suppliers
● 2026 Market Trends Shaping Wholesale Washing Powder Sourcing
>> 1. Shift Toward Concentrated and Compact Powder Formats
>> 2. Sustainability and Eco-Conscious Purchasing
>> 3. Rise of Multi-Format Laundry Portfolios
● How to Select the Best Wholesale Washing Powder Supplier Step by Step
>> Step 1 – Define Your Target Market and Positioning
>> Step 2 – Shortlist Suppliers by Type
>> Step 3 – Request Technical Data and Samples
>> Step 4 – Evaluate OEM Flexibility and Lead Times
>> Step 5 – Compare Total Landed Cost and Service
● Why Many Global Buyers Choose Chinese OEM Factories for Washing Powder
>> Advantages of Chinese OEM Washing Powder Manufacturers
>> How Dongguan UFine Daily Chemical Co., Ltd. Fits into This Landscape
● Take the Next Step: Partner With a Reliable OEM Washing Powder Supplier
● FAQ: Wholesale Washing Powder and OEM Sourcing
>> Q2. How long does it take to launch a private-label washing powder line with an OEM supplier?
>> Q3. What minimum order quantities should I expect for washing powder OEM projects?
>> Q4. How can I ensure the quality of OEM washing powder from overseas suppliers?
>> Q5. Are eco-friendly or low-foam washing powders available from OEM manufacturers?
Washing powder remains a core category in the global laundry detergent market, even as liquids, pods, and sheets rapidly grow. For distributors, private-label brands, and large retailers, choosing the right wholesale washing powder supplier directly impacts margins, product performance, and long-term brand positioning.

The global laundry detergent market is projected to keep expanding in the coming years, driven by rising hygiene awareness, urbanization, and growth in emerging economies. Within this, traditional washing powder still holds significant volume share, particularly in price-sensitive and developing regions where powders remain the preferred format.
Working with the right wholesale partner helps you:
- Secure stable bulk supply and competitive pricing for washing powder.
- Access OEM/ODM services to launch or expand private-label detergent lines.
- Adapt formulas to local washing habits, water quality, and fabric types.
- Meet market-specific regulations and sustainability expectations, from packaging to ingredients.
For international buyers, China has become a strategic base for OEM washing powder and integrated home-care product portfolios.
Before looking at individual suppliers, you should evaluate them using a consistent framework. This helps you compare global brands, regional manufacturers, and OEM-focused factories on equal terms.
When assessing suppliers, start by understanding their product range and technical capabilities.
- Powder formats: standard, high-foam or low-foam, concentrated, color-safe, antibacterial, sensitive-skin.
- Multi-format capability: powders plus liquids, pods, sheets, and fabric care to support your brand portfolio.
- Technology level: enzyme systems for cold-water washing, anti-greying agents, fragrance encapsulation, color-protection systems.
For example, a supplier that offers both bulk washing powder and matching liquid detergents allows your brand to build a full laundry system under one label.
For many buyers, the ability to customize formula, fragrance, packaging, and branding is more important than carrying global FMCG brands.
Look for suppliers that offer:
- Formula customization based on water hardness, local fabric types, and fragrance preferences.
- Packaging design and artwork support for bags, boxes, pails, and bulk sacks.
- Flexible MOQs for testing new markets or channels such as e-commerce and marketplaces.
International buyers should prioritize suppliers with clear, verifiable certifications and strong quality systems.
- Recognized quality and environmental management systems where applicable.
- Compliance with regional safety, labeling, and ingredient regulations.
- In-house laboratories for raw material testing, stability testing, and performance evaluation.
Capacity and lead time directly determine your ability to scale and respond to market changes.
- Annual capacity for detergent powders and related laundry products.
- Normal lead times from sampling to shipment, including busy seasons.
- Ability to ramp up during peaks and promotional campaigns without compromising quality.
For cross-border projects, export experience and logistics support are crucial.
- Proven export track record in your target regions.
- Support with documentation such as MSDS, COA, and certificates of origin.
- Ability to work with different shipping modes and incoterms based on your needs.
Below are six influential wholesale washing powder suppliers that play a major role in today's market, covering global FMCG giants, regional leaders, and specialized OEM manufacturers.
Dongguan UFine Daily Chemical Co., Ltd. is a professional Chinese manufacturer focusing on laundry detergents and related home-care products with strong OEM and private-label capabilities. The company has extensive experience serving overseas brands, wholesalers, and producers with customized solutions.
Main Advantages
- Strong OEM and ODM orientation with formula customization, fragrance development, and packaging design support.
- Wide laundry portfolio, including washing powder, liquid detergents, laundry pods, and laundry sheets, enabling one-stop sourcing.
- Flexible cooperation models for different market levels, from value to mid-range and premium private-label projects.
- Experience in exporting to multiple regions, supporting long-term partnerships with stable quality and reliable service.
Product Range
- Standard and concentrated washing powder for hand wash and machine wash.
- Liquid laundry detergents in various fragrances and viscosity options.
- Laundry pods and laundry sheets to match new-format trends for online and offline channels.
- Other home-care categories to help clients build complete product lines under one brand.
UFine is an ideal choice for buyers who want to build or upgrade their own private-label washing powder brands while keeping strong control over product positioning, cost, and differentiation.
Sunshine Industrial Corporation is a high-capacity detergent OEM and ODM manufacturer with more than two decades of experience, serving markets such as Africa, the Middle East, and South America. The company combines large-scale powder production with flexible private-label programs for international brands and wholesalers.
Key Advantages
- Strong OEM and ODM orientation with formula customization, fragrance development, and packaging services.
- Automated production lines and standardized quality systems for stable and consistent output.
- Experience supplying container-load orders for hypermarkets, importers, and regional distributors.
- Ability to offer concentrated powders, liquid detergents, and hygiene rinses aligned with current market trends.
Product Range
- Standard and concentrated washing powder for different washing habits.
- Liquid detergents, pods, fabric softeners, and color-safe bleach.
- Specialty products such as antibacterial and heavy-duty cleaners for specific markets.
Sunshine Industrial Corporation is particularly attractive if you want to build private-label brands for value or mid-range segments in developing regions.
Henkel controls well-known laundry brands and has over a century of experience in detergents and cleaning products. The company emphasizes sustainability in formulation, packaging, and operations while maintaining strong performance.
Why Choose Henkel
- Long-standing R&D investment in high-performance powder detergents, including compact and high-efficiency formats.
- Strong presence in Europe, North America, and Asia with sophisticated retail and wholesale networks.
- Ongoing shift toward more sustainable ingredients and concentrated powders to reduce transport impact.
Henkel is suitable for wholesalers and distributors targeting premium washing powder segments with strong brand recognition and sustainability credentials.
Unilever owns iconic detergent brands available in more than 190 countries. This gives it one of the broadest platforms for mass-market laundry detergents.
Highlights
- Deep penetration in emerging markets where washing powder remains the dominant format.
- Focus on sustainability and water or energy-saving detergents suitable for cold-water washing.
- Ability to support large promotional campaigns and multi-country merchandising programs.
Unilever is a strong choice when you want fast-moving branded products with high consumer trust in mainstream retail channels.
Procter & Gamble owns leading detergent brands and sets performance benchmarks in many laundry categories. While liquids and pods are now central to its portfolio, washing powder remains important in several regions.
Strengths
- Global distribution network and strong category-management support for retailers and wholesalers.
- Continuous innovation in surfactants, enzymes, and fragrance systems that also benefit powder formulas.
- Wide price ladder from entry-level to ultra-premium SKUs, enabling a complete shelf architecture.
Procter & Gamble is best suited for buyers who want top-tier global brands and strong marketing power rather than private-label focus.
Nirma is a long-established Indian detergent manufacturer known for its affordable washing powder lines. The brand is particularly strong in India and across parts of South Asia and Africa.
Company Highlights
- Long history in budget-friendly powders with strong penetration in rural and small-town markets.
- High production capacity suitable for bulk orders and institutional buyers.
- Clear value-for-money positioning, making it attractive in highly price-sensitive markets.
Nirma is an excellent option when your primary goal is volume sales at aggressive price points rather than premium positioning.

Supplier | Best For | Main Product Types | Key Regions Served |
Dongguan UFine Daily Chemical Co., Ltd. | OEM and private-label brands, multi-format portfolios | Washing powder, liquid detergents, pods, laundry sheets | Global exports with a focus on overseas markets |
Sunshine Industrial Corporation | OEM and ODM for emerging markets | Washing powder, liquids, pods, softeners | Africa, Middle East, South America |
Henkel AG & Co. KGaA | Premium retail segments, sustainability-focused brands | Powder, liquid, capsules | Europe, North America, Asia |
Unilever | Mass-market branded products | Powder, liquid | Global, especially emerging markets |
Procter & Gamble | Top global brands, innovation-led portfolios | Powder, liquid, pods | Global |
Nirma Limited | Affordable bulk supply for price-sensitive regions | Washing powder | India, South Asia, parts of Africa |
Understanding current market trends will help you design more competitive offers and select suppliers that align with long-term growth.
There is a clear shift toward concentrated detergents to reduce packaging, shipping costs, and environmental impact. High-active powders use smaller doses per wash, which frees shelf and container space while lowering logistics costs. Concentration is especially critical for exports to distant markets such as Latin America and Africa.
When evaluating suppliers, prioritize those that can offer concentrated washing powder lines alongside standard formulations.
Eco-friendly ingredients and packaging are moving from niche to mainstream. Many buyers now view sustainability as a core selection criterion rather than an optional feature.
- Reduced-phosphate or phosphate-free formulations are gaining attention.
- Biodegradable surfactants and better rinse profiles are increasingly valued.
- Recyclable or lighter packaging improves both brand image and logistics efficiency.
Suppliers with transparent sustainability roadmaps, certifications, and clear communication on formulation choices will give your brand stronger long-term credibility.
While this article focuses on washing powder, buyers increasingly expect coherent ranges that include liquids, pods, sheets, and fabric care.
- Omni-channel brands often launch powder plus liquid and pods at the same time.
- Consistent fragrances and branding across formats strengthen recognition and loyalty.
- Chinese OEM factories are especially well positioned to deliver multi-format private-label portfolios.
Selecting partners that can grow with you across formats reduces future supplier fragmentation and negotiation complexity.
To move from broad research to a concrete sourcing decision, you can follow a structured, step-by-step process.
- Decide if you are targeting premium, mid-range, or value segments.
- Clarify your key selling points: fragrance profile, foam level, cold-water performance, stain removal, or skin-friendliness.
- Analyze competitors in your market to identify gaps you can fill with your own products.
- Global brand owners such as major multinationals for branded wholesale channels.
- Large regional manufacturers for cost-effective bulk supply.
- OEM and ODM specialists such as Chinese factories and Sunshine Industrial Corporation for private-label projects.
This segmentation helps you match suppliers with your business model and brand strategy.
- Ask for basic technical documentation, including ingredient information and recommended dosages.
- Request product samples and run washing tests on local fabrics and machines.
- Gather feedback from internal teams or test consumers on fragrance, foam, and cleaning performance.
- Clarify minimum order quantities for both initial and repeat orders.
- Confirm typical lead times from artwork approval to production and shipment.
- Understand how the supplier handles urgent orders, custom projects, or seasonal volume spikes.
- Consider manufacturing costs, packaging, freight, duties, and warehousing.
- Assess service quality, including communication speed, technical support, and after-sales handling.
- Look at mid- to long-term cooperation potential, not just the first shipment price.
By following these steps, you increase the chances of selecting a supplier that matches both your current needs and future growth plans.
Beyond the well-known multinational brands, many successful detergent labels rely on Chinese OEM factories for manufacturing. These suppliers are especially attractive for brand owners, wholesalers, and producers who want control over their own labels.
- Cost-efficiency supported by competitive labor and integrated supply chains.
- Ability to produce washing powder, liquids, pods, sheets, and other home-care products under one roof.
- High flexibility in formula design, fragrance development, dosage levels, and packaging formats.
- Experience working with diverse international markets and different regulatory requirements.
Leading Chinese detergent manufacturers often highlight strong R&D capabilities, advanced automatic lines, and a clear orientation toward OEM and ODM cooperation.
Among Chinese manufacturers, Dongguan UFine Daily Chemical Co., Ltd. stands out as a focused laundry and home-care producer with strong OEM capabilities.
- UFine offers washing powder and a full range of related laundry products tailored for global brands, wholesalers, and producers.
- The company supports formula customization and packaging design to help clients build distinctive private-label lines.
- As an OEM factory, UFine is well positioned to support long-term partnerships with stable quality, competitive pricing, and scalable production.
By working with a factory like UFine, buyers can launch or expand their own washing powder brands while maintaining control over positioning and margins.
If you are a brand owner, wholesaler, or detergent producer looking to develop or upgrade your washing powder range, this is an excellent moment to leverage OEM expertise for faster growth. By partnering with an experienced Chinese OEM factory such as Dongguan UFine Daily Chemical Co., Ltd., you can customize formulas, packaging, and branding to perfectly match your target markets while maintaining competitive costs and strong quality control.
Reach out to UFine to discuss your washing powder OEM project, request tailored samples, and explore how a long-term partnership can support your global laundry detergent strategy. Take action now to transform your ideas into a fully developed private-label range that stands out in your market.
Contact us to get more information!

Branded wholesale involves reselling existing global or regional brands under their original names, while OEM or private-label washing powder is produced by a manufacturer according to your own brand, packaging, and formula requirements. With OEM or private label, you control the positioning, pricing, and visual identity of the product.
The timeline depends on formula complexity, design work, and order size, but many OEM projects take around 30 to 60 days from formula confirmation and artwork approval to production and shipment. It is wise to build in extra time for sample testing and any design revisions.
Minimum order quantities vary by factory and packaging type. Some manufacturers may require full-container-load orders, while others offer more flexible starting volumes for test orders. Discuss both trial MOQs and long-term MOQs when planning your launch.
You can request technical documentation such as certificates, safety data, and basic formulation information, and then conduct your own performance tests. It is also advisable to compare results with benchmark products in your market and to maintain clear communication on quality expectations with the supplier.
Yes, many OEM factories can formulate low-foam, high-efficiency, and more eco-oriented washing powders. Options often include concentrated actives, improved surfactant systems, and optimized rinse profiles to reduce environmental impact while maintaining cleaning performance.
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