Dongguan UFine Daily Chemical Co.,Ltd.
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Views: 222 Author: Tomorrow Publish Time: 01-30-2026 Origin: Site
Content Menu
● Global Laundry Detergent Market Snapshot
● Top 10 Detergent Brands in the World (2026)
>> 1. Dongguan UFine Daily Chemical Co.,Ltd.
>> 3. Unilever
>> 5. Church & Dwight Co., Inc.
>> 6. Reckitt Benckiser Group plc
>> 8. Sunshine Industrial Corporation
>> 11. Frosch
● Overview Table of Leading Detergent Brands (2026)
● Key Trends Shaping Detergent Brands in 2026
● How OEM & Private Label Detergent Brands Can Compete
● Why Work with a China OEM Detergent Manufacturer like Dongguan UFine Daily Chemical
● Practical Steps to Launch Your Own Detergent Brand with an OEM Partner
● How to Choose the Right OEM Detergent Factory
● Call to Action: Start Building Your Own Detergent Brand Now
● FAQs About Detergent Brands and OEM Manufacturing
>> FAQ 1: What is the biggest detergent brand group in the world?
>> FAQ 2: Are eco-friendly detergents as effective as traditional ones?
>> FAQ 3: Why should I choose an OEM detergent manufacturer instead of building my own factory?
>> FAQ 4: Can I launch both laundry and dishwasher detergents under one private label brand?
>> FAQ 5: How long does it usually take to launch a new private label detergent?
The global laundry detergent market is growing steadily, driven by urbanization, washing machine penetration, e-commerce development, and the rising demand for eco-friendly cleaning solutions. In this competitive landscape, understanding the top detergent brands and how OEM/private label manufacturers can help you compete is crucial for brand owners, distributors, and importers.
The global laundry detergent market is projected to keep expanding in the mid-2020s, supported by stable demand in mature regions and rapid growth in emerging economies. Asia-Pacific already accounts for a large share of global consumption, making it a key growth engine for both international and OEM brands.
Key growth drivers include:
- Growing washing machine ownership and urbanization in emerging markets.
- Shift from powders to liquids, gels, pods, and sheets for convenience and efficiency.
- Rising demand for eco-friendly, plant-based, and low-plastic detergent formats.
- Strong growth of e-commerce and subscription models that encourage recurring detergent purchases.
Suggested visual: insert a simple line or bar chart here showing global market value over time with CAGR, to clearly illustrate the growth potential.
The brands below are listed based on global presence, influence in laundry care, innovation, and consumer recognition, with a focus on how their strategies provide inspiration for OEM and private label brands.
Headquarters: Dongguan, China
Established: Specialized modern factory
Key products: Laundry detergent liquids, powders, pods, laundry sheets, washing machine tablets, dishwasher detergents, and full-house cleaning products.
Dongguan UFine Daily Chemical Co.,Ltd. is a professional OEM/ODM manufacturer dedicated to laundry and dishwasher detergents and other household cleaning products. The company maintains strategic cooperation with leading global chemical suppliers to access advanced surfactants, enzymes, and performance additives for high-efficiency cleaning formulations.
UFine offers a wide range of product formats, including liquid detergents, compact powders, multi-chamber pods, convenient laundry sheets, and specialized dishwasher tablets. With a modern production base and strict quality control, UFine supports international brands, importers, and distributors who want to build or upgrade their own private label detergent lines.
OEM insight: UFine combines strong R&D, flexible customization, and export experience, making it an ideal partner for businesses that want to quickly enter the detergent market with their own brand.
Headquarters: Cincinnati, Ohio, USA
Established: 1837
Key brands: Tide, Ariel, Gain, Downy
Procter & Gamble is widely recognized as the most influential global player in the laundry detergent industry. With flagship brands like Tide and Ariel, P&G leads in the development of high-efficiency liquids, concentrated gels, and convenient pods that deliver strong stain removal and whitening performance.
The company invests heavily in research and development, focusing on advanced enzymes, surfactant systems, and formats designed for modern washing machines. P&G's marketing emphasizes performance, fabric care, and freshness, making its brands the benchmark for premium detergent positioning.
OEM insight: P&G shows how performance-driven messaging, diversified scent options, and format innovation can support higher price points and strong brand loyalty.
Headquarters: London, UK
Established: 1930
Key brands: Persil, Surf, OMO, Comfort
Unilever manages a broad and diverse laundry portfolio with leading brands in Europe, Asia, Africa, and Latin America. Brands such as Persil, Surf, and OMO are known for their strong brand equity and wide distribution.
Unilever places significant emphasis on sustainability: concentrated formulas, packaging reduction, and environmental impact are key pillars of its strategy. Many of its detergents highlight lower temperature performance and resource savings.
OEM insight: Unilever demonstrates how integrating sustainability narratives, such as lower plastic usage and eco formulas, can differentiate even in price-sensitive markets.
Headquarters: Düsseldorf, Germany
Established: 1876
Key brands: Persil, Purex, Sil
Henkel is a major European detergent producer with strong positions in both premium and mass segments. Its Persil brand is famous for powerful stain removal and fabric care, especially in European markets.
The company focuses on specialized cleaning solutions, including detergents for sensitive skin, color protection, and low-temperature washing. Henkel also invests heavily in sustainability, improving formula efficiency and packaging impact.
OEM insight: Henkel shows that specialization—such as baby detergents, hypoallergenic lines, and cold-wash products—can create profitable niches for private label brands.
Headquarters: Ewing, New Jersey, USA
Established: 1846
Key brands: Arm & Hammer, OxiClean
Church & Dwight is known particularly for its value-oriented, baking-soda-based cleaning solutions. Arm & Hammer leverages the deodorizing and cleaning power of baking soda, while OxiClean focuses on oxygen-based stain removal.
These brands appeal to cost-conscious families looking for effective, trustworthy everyday detergents. Their marketing highlights natural-leaning ingredients and practical performance.
OEM insight: This example shows how spotlighting a “hero ingredient” (such as baking soda, oxygen bleach, or specific enzymes) on packaging and in communication can build strong consumer trust.
Headquarters: Slough, UK
Established: 1999
Key brands: Vanish, Woolite, Lysol
Reckitt Benckiser focuses heavily on stain-removal and fabric-care products. Vanish is well known as a specialist stain remover, while Woolite is associated with gentle washing and color protection.
Instead of offering only standard detergents, Reckitt builds complementary products around stain, hygiene, and fabric care. This strategy increases both basket size and perceived expertise.
OEM insight: Pre-treatments, stain removers, and fabric-care detergents are attractive add-on SKUs that can enhance a private label detergent range.
Headquarters: Tokyo, Japan
Established: 1882
Key brands: Attack, New Beads
Kao is a leading detergent manufacturer in Asia, well known for detergents designed for shorter wash cycles and lower temperatures. Attack is particularly recognized for strong enzyme systems and good cleaning performance even in compact machines.
Kao tailors fragrances, foam levels, and dosing instructions to regional preferences across Asian markets. This localized approach helps win long-term consumer loyalty.
OEM insight: Success in many markets depends on adapting fragrance, foam, and pack sizes to local washing machines, water quality, and consumer habits.
Headquarters: China
Established: 2001
Key products: Detergent powder, detergent liquid, laundry pods, fabric softener
Sunshine Industrial Corporation is a major Chinese detergent producer with extensive OEM/ODM experience, supplying customers in Africa, the Middle East, South America, and other regions. It operates large-scale production lines and holds quality management certifications, supporting both volume and reliability.
The company offers a wide range of formats with different fragrance and performance options, helping clients build local or regional brands.
OEM insight: Sunshine illustrates how China-based factories can serve as regional OEM hubs by combining competitive pricing, consistent quality, and broad export experience.
Headquarters: Racine, Wisconsin, USA
Established: 1886
Key brands: Ecover, Method
SC Johnson owns detergent brands that focus strongly on eco-friendly positioning. Ecover and Method offer plant-based or mineral-based formulas, attractive packaging, and clear environmental claims.
These brands emphasize biodegradable ingredients, recycled or recyclable packaging, and transparent communication about sustainability goals. They are often favored by environmentally conscious consumers.
OEM insight: Green cleaning is a fast-growing segment where plant-based formulas, low-toxicity claims, and eco-packaging can justify higher prices and build strong brand identity.
Headquarters: Burlington, Vermont, USA
Established: 1988
Key products: Plant-based laundry detergents
Seventh Generation is considered a pioneer in natural household cleaning products. Its detergents feature plant-based surfactants and avoid many synthetic fragrances, dyes, and harsh chemicals.
The brand is also known for ingredient transparency and a strong focus on health and environmental impact. This resonates strongly with families and consumers who seek safer home products.
OEM insight: Transparent labeling, clear ingredient lists, and relevant certifications can significantly increase consumer confidence in private label eco detergents.
Headquarters: Mainz, Germany
Established: 1986
Key products: Eco-friendly laundry detergents
Frosch is a German brand recognized for environmentally friendly detergents and cleaners. Its formulations emphasize natural ingredients and skin-friendly additives, and its packaging frequently uses recycled materials.
The brand's identity is built around environmental protection and gentle performance, targeting consumers who want both effective cleaning and lower ecological impact.
OEM insight: Eco positioning can be very powerful when supported by natural-looking branding, recycled packaging, and clear sustainability claims.
Rank | Company/Brand Group | Headquarters | Key Brands / Products | Core Differentiators |
1 | Dongguan UFine Daily Chemical Co.,Ltd. | China | OEM/ODM powders, liquids, pods, sheets, dishwasher detergents | OEM focus, strong R&D support, flexible customization, export experience |
2 | Procter & Gamble (P&G) | USA | Tide, Ariel, Gain | High performance, pods and HE liquids, global scale |
3 | Unilever | UK | Persil, Surf, OMO | Sustainability focus, broad regional coverage |
4 | Henkel AG & Co. KGaA | Germany | Persil, Purex, Sil | Specialized solutions, European strength |
5 | Church & Dwight Co., Inc. | USA | Arm & Hammer, OxiClean | Value focus, baking-soda and oxygen-based cleaning |
6 | Reckitt Benckiser Group plc | UK | Vanish, Woolite, Lysol | Stain removal, fabric and color care |
7 | Kao Corporation | Japan | Attack, New Beads | Enzyme-rich formulas, Asian market expertise |
8 | Sunshine Industrial Corporation | China | Powder, liquid, pods, softeners | OEM/ODM, large capacity, export focus |
9 | SC Johnson & Son | USA | Ecover, Method | Eco-friendly formulas, design-driven branding |
10 | Seventh Generation | USA | Plant-based detergents | Natural ingredients, transparency |
11 | Frosch | Germany | Eco-friendly detergents | Recycled packaging, natural formulas |
Understanding market trends is essential for anyone building a new detergent brand or upgrading an existing product line.
1. Shift toward liquids, gels, pods, and sheets
Consumers are gradually moving away from bulky traditional powders and prefer concentrated liquids, gels, pods, and ultra-thin laundry sheets. These formats are easier to dose, better suited to high-efficiency machines, and often perceived as more convenient and modern.
2. Sustainability and transparency
Eco-friendly formulations, biodegradable ingredients, and clear labeling are becoming basic expectations in many markets. Brands that communicate openly about ingredients, environmental impact, and packaging materials gain trust and long-term loyalty.
3. Regional customization
Global brands increasingly fine-tune formulations and fragrances to match local washing habits, water hardness, and machine types. Successful OEM/private label brands often win market share by offering scents, foam levels, and package sizes tailored to specific regions.
4. Digital channels and D2C
Detergent brands are using e-commerce, social media, and subscription models to solidify recurring income and direct customer relationships. This environment creates space for new private label brands with strong online branding and attractive price-performance ratios.
For foreign brand owners, wholesalers, supermarkets, and e-commerce sellers, working with an OEM detergent factory is a fast way to enter or scale in this high-consumption category.
Strategic advantages of OEM/private label detergents:
- Brand control: you own the branding, positioning, and margins while using an established manufacturer's technology and capacity.
- Cost efficiency: centralized production and optimized supply chains reduce per-unit cost without sacrificing quality.
- Portfolio flexibility: easily launch powders, liquids, pods, sheets, softeners, and dishwashing products under a unified brand.
- Speed to market: use proven base formulations and packaging structures, then customize details to suit different channels and regions.
What to learn from top brands:
- Follow performance leaders by emphasizing stain removal, whitening, odor control, and fabric care.
- Develop eco and sensitive-skin lines inspired by leading green brands, with clear, trustworthy claims.
- Add complementary SKUs such as stain removers and fabric conditioners to increase overall basket value.
- Use OEM/ODM know-how and flexible MOQs to test new concepts quickly and at lower risk.
Dongguan UFine Daily Chemical is positioned as a specialized partner for global clients looking for reliable OEM and ODM solutions in laundry and dishwasher detergents.
Technical capabilities and product range
UFine focuses on R&D and production of:
- Laundry detergents: liquid detergents, powders, pods, laundry sheets, washing machine tablets.
- Dishwashing products: dishwasher tablets, gels, powders, and related rinse products.
- Full-house cleaning products: multi-surface cleaners and other household categories.
Through cooperation with major chemical suppliers, UFine can formulate products that combine high cleaning power with improved environmental and safety profiles. Different performance levels and price points can be tailored for mass, mid-range, or premium segments.
OEM/ODM services for global detergent brands
UFine offers end-to-end services, including:
- Formula customization: performance, foam profile, fragrance type, color, and eco options.
- Packaging and branding support: bottles, pouches, boxes, buckets, and pod tubs with private label printing.
- Regulatory and documentation support for different export markets.
- Flexible production with modern automatic lines that support both trial orders and large-volume runs.
Positioning angle: for foreign clients, this means the ability to build a competitive detergent brand that reflects global trends without having to invest in complex production facilities or deep internal R&D.
The following roadmap can help you turn a detergent brand idea into a commercial product line.
1. Define your market positioning
Decide whether you want to lead with a value, mid-range, or premium/eco-focused brand image. Choose your primary format (powder, liquid, pods, sheets) based on local consumer habits, price sensitivity, and washing machine types.
2. Select product types and formats
- Core SKUs: standard powder or liquid detergent for everyday use.
- Added-value SKUs: color-care, baby/sensitive skin, concentrated liquids, or laundry sheets.
- Support SKUs: fabric softeners, stain removers, boosters, dishwashing products.
3. Work on formulation and fragrance
Start from proven base formulations that match your target performance and cost level. Then customize fragrance (fresh, floral, ocean, fruity, etc.), foam strength, and color according to local preferences. Decide on claims such as “phosphate-free,” “enzyme boosted,” “plant-based surfactants,” or “color safe” based on your positioning.
4. Design packaging and branding
Select packaging formats and sizes suited to supermarkets, wholesalers, or e-commerce. Develop a strong brand name, logo, and front-of-pack messages that highlight your main benefit, such as extra stain power, eco-friendliness, or skin friendliness. Ensure your labels comply with local regulations for ingredients and usage.
5. Sampling, testing, and validation
Request samples from the OEM factory and test them under real local conditions with different washing temperatures and water qualities. Collect feedback from internal staff or small consumer panels and adjust fragrance intensity, foam level, and packaging usability where needed.
6. Finalize production and logistics
Confirm MOQ, lead time, payment terms, and shipping arrangements with the manufacturer. Plan your launch schedule, marketing activities, and inventory levels. Set up after-sales procedures and quality feedback loops to improve future production batches.
Selecting the right OEM partner is one of the most important decisions in building a sustainable detergent business.
Key criteria to consider:
- R&D strength: ability to update and improve formulas based on new technologies and market trends.
- Quality systems: robust quality control, traceability, and relevant certifications.
- Export experience: understanding of documentation, testing, and regulatory requirements in your target region.
- Production flexibility: capability to handle multiple product types with reasonable MOQs.
- Partnership mindset: willingness to provide technical advice, packaging recommendations, and long-term support instead of acting only as a filler.
A factory with a strong combination of R&D, OEM experience, and export know-how can significantly shorten your time-to-market and reduce project risk.
If you are a detergent brand owner, importer, distributor, supermarket chain, or e-commerce seller looking to launch or upgrade your own laundry and dishwasher detergent line, this is the right time to act. By partnering with a professional OEM detergent manufacturer in China, you can quickly develop a customized product portfolio that fits your market, your positioning, and your budget.
Reach out to Dongguan UFine Daily Chemical Co.,Ltd. with your target market, channel strategy, and estimated volumes. Together, you can design powerful, eco-aware, and competitively priced detergents that reflect the best practices of leading global brands while carrying your own brand identity. Take the next step today and transform your detergent concept into a successful product line.
Contact us to get more information!
The largest detergent brand groups globally include companies such as Procter & Gamble, Unilever, and Henkel, which together control a significant share of the global laundry care market. Their brands are widely recognized, heavily advertised, and distributed in many countries.
Modern eco-friendly detergents use advanced plant-based surfactants and enzymes that provide strong cleaning performance for everyday laundry. While very heavy or industrial stains may still require specialized products, most households find that eco-formulas work well when used according to instructions.
Working with an OEM manufacturer allows you to leverage existing equipment, R&D, and quality systems, which reduces upfront investment and technical risk. You can focus your resources on brand building, distribution, and customer relationships while the factory handles production.
Yes. Many OEM factories can produce both laundry and dishwasher detergents so that you can build a full-house cleaning brand. This helps create a consistent brand image across multiple categories and increases cross-selling opportunities.
The timeline depends on the level of customization and regulatory requirements, but in many cases, a project can move from initial inquiry and sampling to mass production within a few months. Using proven base formulas and standard packaging structures can further shorten the development cycle.
1. https://vigour-group.com/insights/top-10-detergent-brands-in-the-world-2026/
2. https://www.ufinechem.com/
3. https://www.ufinechem.com/laundry-detergent.html
4. https://www.ufinechem.com/dishwasher-detergent.html
5. https://www.techsciresearch.com/blog/top-laundry-detergent-companies/4550.html
6. https://www.mmrstatistics.com/reports/896746/global-laundry-detergent-market
7. https://www.imarcgroup.com/global-laundry-detergent-market
8. https://www.databridgemarketresearch.com/reports/global-laundry-detergents-market
